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Marketing Analyst in Bassett, VA at Bassett Furniture

Date Posted: 2/21/2019

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    Bassett, VA
  • Job Type:
  • Experience:
    At least 2 year(s)
  • Date Posted:
    2/21/2019

Job Description

Marketing Analyst

Based at our corporate headquarters in Bassett, VA, the Marketing Analyst utilizes data manipulation and data mining capabilities to support the analysis and reporting needs of the CRM and Marketing programs to deepen and expand our customer base. This role will also develop statistical models to generate powerful insights that will drive the effectiveness/ROI of marketing strategies.

Principal Job Duties & Responsibilities

  • Develop a strong partnership and collaboration with Bassett Furniture’s business partners to attain the business goals by leveraging customer data and insights.

  • Work with partners to analyze and refine PPC, Key Word, SEO and SEM campaigns and monitor ROI of the programs.

  • Create brief for new advertising campaigns, product launches and marketing initiatives. Brief will include campaign overview, objectives, goals, target audience, key messaging points and suggested tactics.

  • Evaluate data using statistical techniques and software. Must be able to interpret the impact of the data and can forecast future trends. Ability to create charts, graphs, and other visual aids to present the results.

  • Analyze sales and demographic statistics to improve market share and penetration.

  • Analyze Bassett’s customer behavioral data, demographics, segmentation, and transform it into meaningful insights.

  • Prepare and present results to various levels of the organization in an audience specific language with an orientation toward action-oriented decision-making.

Requirements

  • BA/BS degree in Business Analytics, Mathematics, Computer Science, Statistics, Data Science or related analytical degree or experience

  • 2+ years of experience in quantitative marketing analytics/data mining, preferably in the retail industry

  • Excellent interpersonal, verbal, and written communication skills - must be able to communicate complex ideas in both technical and user-friendly language.

  • Higher level knowledge of data visualization tools and software.

  • Experience using statistical analysis software and database communicators (SAS, SPSS, SQL, etc.)

  • High level of proficiency with CRM, marketing automation platforms and Google Analytics.

  • Strong knowledge of MS Excel/Powerpoint and working knowledge of advance pivot tables, or other data-mining tools

  • Knowledge of Salesforce Marketing Cloud a plus

  • Experience in a/b and multivariate testing.

Bassett Furniture Industries is an equal opportunity and affirmative action employer and does not discriminate against any applicant for employment because of race, color, religion, sex, national origin, disability, age, veterans status or other protected category. Bassett is dedicated to ensuring that qualified applicants are employed and that employees are treated consistently during employment, without regard to their race, color, religion, sex, national origin, disability, age, veterans status or other protected category.

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